Other big names involved in News Break range from Yahoo co-founder Jerry Yang who joined as the chief advisor as well as Wu, HuffPost’s former operations head. “Only high-quality, hyper-relevant local news can provide valuable information to readers,” he added.īyteDance has tried exporting the Toutiao model through TopBuzz, but the overseas edition never achieved mainstream success and is reportedly looking for a buyer. To stand out from the crowd, the company serves up local news and happenings for readers, for Wu observed that America’s mainstream media focus overwhelmingly on national affairs and celebrity gossip, “news that’s irrelevant to my day-to-day.” The type of personalized reading experience pioneered by Toutiao is now a default feature across media apps in the U.S., said (in Chinese) Vincent Wu, chief operating officer of News Break, at an event in Silicon Valley. Sensor Tower estimated the app has more than 50 million installs globally across iOS and Android devices, among which more than 99% are from the U.S. Founded in Silicon Valley in 2015, News Break now boasts 23 million monthly users with a growing network of more than 10,000 content providers. News Break is Zheng’s effort to replicate Yidian Zixun’s success in foreign markets with his co-founder Ren Xuyang, a former Baidu executive. Together with other algorithm-driven news apps, the duo changed the habits of hundreds of millions in China from consuming human-curated news to machine-recommended content with minimal human oversight. ![]() In 2011, he left Yahoo to launch Yidian Zixun, the Beijing-based startup seen early on as the main rival of Toutiao, the hit news app that made ByteDance a household name in China before Douyin emerged. Jeff Zheng, the founding chief executive, headed up Yahoo Labs in Beijing, where he oversaw algorithm improvements in search, media, advertising and mobile. ![]() News Break is staffed with other storied overseas Chinese tech bosses. by a Chinese media veteran (Photo source: News Break) ![]() Former Microsoft executive Harry Shum joins News Break, a local news aggregator founded in the U.S.
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